ABOUT
FORD | BORN TO BUILD
Cade Cunningham’s pop’s laid the foundation. Cade carried the legacy.
Building off the Detroit Pistons’ franchise comeback , we painted the story of Cade reflecting on the hardworking examples his dad set.
DETROIT WASN’T BUILT IN A DAY
Along with the hero film, we designed a one-of-one "Detroit Wasn't Built in a Day" jacket for Cade to wear to Game 1 of the NBA Playoffs. Fans were also gifted playoff T-shirts with the same message across the chest.
PLAYOFF REACTIVE CONTENT
WIEDEN+KENNEDY
Role: Copywriter
Creative Directors: Reef Younis & Dan Peters
Senior Creatives: Matt Simpson & Alice Chiapperini
Art Director: Julia Muell
Producer: Sami Scholl
Account Director: Abby Paige
Account Supervisor: Megan Hu
Social Strategy Director: Kathryn Miller
Social Strategist: Adriane Hershey
Senior Project Manager: Devyn Schnake
Business Affairs: Valerie Sachs
Partnerships Director: Katie Tedford
PRODUCTION (NIGHT SHIFT)
Director: Jared Malik Royal
Partner/Producer: Sam Broscoe
Partner/Producer: Alec Sutherland
Director of Photography: Danyal Niazi
Photographer: Denzell Leonard
POST PRODUCTION (JOINT NY)
Editor: Giovanni Autran
Post Producer: Eric Hu
Editorial Assistant: Eddy Rigaud
Executive Producer: Michelle Carman
VFX (PREYMAKER)
Producer: Anna Borysewicz
Executive Producer: Nick Luis Martin
Production Coordinator: Devin Roja
COLOUR (RARE MEDIUM)
Colorist: Nick Metcalf
Co-founder: Heath Raymond
SOUND DESIGN (SONIC UNION)
Sound Designer/Mixer: Kelly Oostman
Producer: Nathanael Taylor
Head of Production: Pat Sullivan