ABOUT
FORD | BURNOUT ‘65
You know that smell? The one that hits you when walking into a go-kart arena or body shop? Like a toxic bliss of gasoline, tire smoke, and everything else motorheads love.
Well... we captured the essence of that thrill-fueled scent to create Burnout ‘65—a Mustang-inspired candle for Father's Day.
Role: Copywriter
Art Director: Julia Muell
Creative Directors: Dan Peters & Reef Younis
Associate Creative Directors: Matt Simpson & Nicole Shultz
Scent Partner: Detroit Wick
Designer: Sabrina Sommer
Photographer: Kristin Gladney
Producer: Sami Scholl
Agency: Wieden+Kennedy